The Club Ten Story
Positive. Attractive. Masculine.
Club Ten was created from a desire to optimise the modern man's aesthetic and make looking your best feel simple. We believe men's grooming should be straightforward, effective and designed around real everyday routines.
Why We Started
Grooming, Without The Complication.
Club Ten began with a simple idea: men deserve grooming products created specifically around their needs.
Our first product was developed as a gradual tanning moisturiser for men, combining everyday skincare with a natural-looking tan.
Rather than creating a complicated routine, Club Ten is about making small, simple changes that help you look and feel your best every day.
Our Approach
Made For Men. Made For Everyday.
We focus on products that fit naturally into a man's routine. That means straightforward application, considered formulas and a premium experience without unnecessary complexity.
Simple
Easy to incorporate into your everyday grooming routine.
Effective
Formulated to actually work, without unnecessary extras.
Considered
Vegan, cruelty-free.
Made with care.
PARABEN FREE
Made without parabens.
VEGAN
Vegan formula. No animal derivatives.
CRUELTY FREE
Not tested on animals.
PREMIUM QUALITY
Made to the highest standards.
One Product.
One Simple Routine.
Our Men's Gradual Tan Moisturiser was created to make tanning feel less complicated.
Designed for the face and body, it combines gradual tanning with moisturising in one everyday product, finished with our distinctive Fresh Leaf Tobacco scent.
Look Good.
Feel Good.
Keep It Simple.
We're building Club Ten with a simple philosophy: grooming should help you feel confident without becoming complicated.
We're starting with tanning, but our ambition is to build a modern men's grooming brand around the things that matter to men today.
